Freedom Group continues its consolidation of the accounting industry through the acquisition of Wennberg & Blennå AB. The company provides accounting services, payroll administration, and related advisory services to small and medium-sized enterprises ("SMEs"). The acquisition strengthens the local presence in Hudiksvall and contributes SEK 20m to the group's revenue. The acquisition aligns with Freedom Group's strategy to consolidate and digitize the accounting industry.

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"Over the years, we have been approached by several investors and felt that we found the right fit with Freedom Group. We are very excited to continue our operations under the Wennberg & Blennå brand while being part of a large group of innovative accounting firms where we will collectively transform the industry." - Anna Hedberg, CEO of Wennberg & Blennå.

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"Wennberg & Blennå is a well-managed firm with extensive advisory services, a high degree of digitization, and active efforts in sustainability and quality for both customers and employees. We are really looking forward to working together to develop the entire industry." - Emma Strömfelt, CEO of Freedom Group.

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About Wennberg & Blennå AB‍

Wennberg & Blennå was founded in 1991 by Mats Blennå, who is still active in the firm today as a business advisor. The company has 18 employees, and its high degree of digitization has contributed to a large number of clients both in Hudiksvall and throughout Sweden.

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About Freedom Group‍

Freedom is the fastest-growing accounting group in Sweden. Our vision is to help entrepreneurs grow. By having efficient and digitized processes, we can spend time where it matters for customers, be there, and provide advice that helps them develop their business.

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Contact Person:

Niclas Miörner
CFO and Head of M&A, Freedom Group
+46 (0) 704 46 95 42