INDUSTRY
E-commerce in beauty products
CEO
Tobias Mattsson
FOUNDER
ACQUISITION YEAR
2011
Year of sale
2017
Chairman of the Board
Jörgen Bödmar
TURNOVER
SEK 217m
employees
50
BOARD REPRESENTATION (MVI)

Becoming the leading e-commerce company in beauty and skin care

NordicFeel was founded in 2006 and is one of the leading e-commerce companies within beauty and skin care. It offers a wide range of well-known and popular products.

The company operates in Sweden, Norway, Denmark and Finland and has over 600,000 satisfied customers. Nordic Feel has been awarded “The Swedish E-retailer of the Year” within the beauty and care segment, for six years in a row by Pricerunner.

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