MVI invested in NordicInk in 2011 and sold the company to InkClub five years later. In that time, revenues had more than doubled, the company's own Optimum brand had been introduced, office supplies had been added as a new product category and the business had expanded to both Finland and Norway. We were delighted to see our efforts rewarded each year with the "E-tailer of the Year" award in ink and cartridges.In 2016, NordicInk had 400,000 customers in the Nordic region.